The company founded by Amancio Ortega is one of those national case studies that are analyzed in leading business schools around the world, such as Harvard, Wharton or the London School of Economics. The Zara chain of stores, the origin of what today is the Inditex Group, is mainly interesting for its original and pioneering distribution system, a centralized inventory management system that allows supplying all Zara stores worldwide in a maximum of 48 hours, twice a week. It also stands out for the continuous rotation of its products in anticipation of consumer tastes, as well as its affordable prices. In short, a perfect gear that integrates design, manufacturing, distribution and sales in its own stores.
BBVA's digital transformation has attracted attention at home and abroad. In 2019, the bank received three awards in the edition of 'The Innovators' awards, granted by Global Finance magazine. Already in 2020, they have been able to revalidate the recognition of Global Finance by receiving the distinction of the best digital bank for corporate clients in Spain and most innovative financial institution in Western Europe. This is the culmination of a renewal process that began years ago with Francisco González as Chairman, a fierce advocate of technology as a differentiating advantage and of leveraging Data.
For several years, Real Madrid CF has been a case that has attracted the interest of numerous business schools due to the club's ability to generate income through marketing rather than sports. The arrival of Florentino Pérez in 2000 led to an organizational transformation that generated abundant revenue. During his tenure, Real Madrid became the club with the highest current revenues in the world for more than ten consecutive years. Much of this revenue came from the exploitation of the brand through a new marketing strategy that enriched not only the club but also many of the players. Some interesting implications for the management of sports companies were drawn from this experience.
Another benchmark company of business success that has been analyzed all over the world and one of our great 'inventions' although not everyone relates the origin of the stick candy to Spain. The company, currently owned by an Italian-Dutch group, was founded by Enric Bernat in 1958 in Villamayor (Asturias), although the name chupa-chups was not created until 1961. Salvador Dalí was the expensive author of the brand's logo, which we would later see also on celebrities such as Johan Cruyff, one of its great ambassadors, or the television character Kojak. Chupa Chups underwent a brutal international expansion, reaching a presence in 150 countries with a turnover of 260 million euros. This process of internationalization of a family business was analyzed at the time by thousands of students from different international schools before the brand fell into decline to the point of being catalogued by some as an example of the failure of a family business.
What is striking about the company founded by Juan Roig is the way it coordinates and manages its supply chains. Likewise, Mercadona's business figures, on a par with the world's major distribution and food giants, caught the interest of Zeynep Ton and Simon Harrow, two Harvard professors, who published a study of the case in 2010. Subsequently, they would delve into other aspects such as the treatment of suppliers, its Human Resources model or the optimization of resources to reduce costs.
Ferrán Adriá's elBulli
The success of ElBulli, the mythical establishment founded by the Catalan chef Ferran Adrià in Girona has given much to study in business schools around the world. The work Ferran Adrià and the transformation of elBulli, was published at the end of 2015 by Harvard Business Publishing and prepared by two professors from Esade in Barcelona. It is not very common for business schools to study cases on the business career of a chef in the haute cuisine sector, but the innovative proposal of the chef who turned elBulli into the best restaurant in the world earned this privilege. elBulli closed as a restaurant on July 30, 2011 and became a foundation dedicated to research in creation and innovation in gastronomic science.